GJ has updated its denim line for him and her. The collection features classic fits and trendy fits with accent details. The focus is on models made of thick cotton denim, created using a special Japanese technology.

The drop for her includes impeccably tailored straight jeans, ultra-wide Tapered New with a tapered bottom, always relevant Wide Leg with a high waistline, rounded Tapered banana jeans, as well as several variations on the Baggy theme - with vintage boiling and decorative holes.

For him - universal slims, tapered Easy Pleated with pleats at the waist, wide Loose, free Easy Fit with an elastic waistband and classic Regular straight silhouette.

The principles of conscious production were implemented in production: water consumption was reduced by 4 times due to reuse.